By Mike Byrne
Did you know that YouTube is the second most popular search engine, led only by Google? According to YouTube’s official blog, “Broadcasting Ourselves,” users are now uploading one hour of video to the site every second. Check out this video on the blog that highlights YouTube’s massive growth of video content.
The staggering among of content , digital content aside, we found that what is really interesting is how YouTube and other streaming video channels, including online news sites, are in some cases becoming the de facto outlet to view video content often for the first time. We’ve seen major events, such as President Obama’s inaugurations, the 2012 Summer Olympics and the 2011 “Royal Wedding,” viewed exclusively online. And while most consumers will likely tune to their big screen, high def. TVs to watch the Ravens take on the 49ers in Super Bowl XLVII, YouTube and other online sites have already seen a significant uptick in traffic all related to Super Bowl commercials.